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The case for sales manager coaching

Sales coaching can increase sales productivity by 88%, yet 73% of sales managers spend less than 5% of their time coaching.ٰ¹ 

Coaching has a tremendous impact on revenue organizations – it drastically moves the needle for an org and provides huge return, helping to drive productivity and quota attainment. But managers spend less than 5% of their time on it. Why? What’s standing in the way?

Watch BetterUp’s Dr. Lyndsey Cochrun, People Insights Consultant & Behavioral Scientist, and Jamie Kleinerman, Solutions Consultant & Sales Enablement Expert, to discuss the keys to creating scalable coaching support across your organization.

Together, we’ll walk you through: 

  • The key components of the sales manager role
  • The obstacles preventing sales managers from coaching more
  • How to demonstrate ROI from your coaching programs & initiatives

¹“The Biggest Account Planning Challenges (Part 2).” Upland Software, Altify.

Meet the speakers

Dr Lyndsey Cochrun People Insights Consultant and Behavioral Scientist at BetterUp
Jamie Kleinerman Solutions Consultant and Sales Enablement Expert at BetterUp