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Unlock performance with a Coaching Culture.

One-size-fits-all solutions don't result in ongoing organizational change. But a strong Coaching Culture is the key to it all.

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Transformation is essential — especially now.

The ability to adapt.
To embrace new ideas.
To come up with solutions through
the toughest of problems.

Mindsets and skills like resilience, agility,
and problem-solving are required for your
organization to thrive through
unexpected challenges.

But the cold hard truth?

Most organizations are failing at transformation. Badly.

Over 70% of organizational transformations fail.

Why? Because people need to be front and center.

Digitization and process refinements are necessary. But people are at the core of organizational transformation:

Effective managers.

Future-minded leaders.

A workforce with a growth mindset.

And lately, we're not doing great.

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% of members experiencing uncertainty

2020 2021 2022
  • Members at all levels
  • Individual contributors
  • Frontline managers

Uncertainty is higher than it’s ever been.

The past two years have seen a sharp, alarming rise in uncertainty among managers, individual contributors, and BetterUp Members at all levels.

  • Members at all levels
  • Individual contributors
  • Frontline managers

% DECREASE DUE TO UNCERTAINTY

And when uncertainty is high, our ability to perform, adapt, and generally feel good tanks across the board.

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We haven’t done enough to strengthen a struggling workforce.

Because everyone is different. What it means to adapt, innovate, and grow is unique to each person and their role.

And a one-size-fits-all approach means a one-size-fits-none solution.

Organizational transformation isn’t a one-and-done thing. It requires an ongoing process. To unlock change, you need to change the way you think.

You need a Coaching Culture.

An integrated mix of coaching that aligns everyone toward learning, growth, and performance.

Coaching Culture is an actual culture.

It informs everything we do to cause a ripple effect through an entire organization.

Organizations empower their leaders Managers coach their teams Managers coach their teams Leaders coach their mentees Leaders coach their mentees Peers coach each other

The result: a workforce that feels safe to take risks, push themselves, and stay the course even through bouts of uncertainty and change.

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And we have the data to back it up.

We studied more than 850 organizations spanning various industries across the globe — comprising 30,000+ individuals — to evaluate the current state of business in the world today. And those who've instilled a strong Coaching Culture have seen individual levels in these key metrics improve dramatically to pre-pandemic levels of performance.

In fact,

Cultivating a strong Coaching Culture leads to significant, measurable positive outcomes across the board.

At a business level.

Organizations high in Coaching Culture outperform their peers by significant margins — even through periods of uncertainty.

At an organizational level.

Coaching Culture promotes an environment of psychological safety and belonging, leading to increased trust, support, and leadership satisfaction — positive indicators of high loyalty, retention, and overall job satisfaction.

And at an individual level.

For performance.

Employees experience measurable increases in key indicators of workplace performance.

For well-being.

People undergo significant positive transformations in overall well-being.

And at an individual level.

For performance.

Employees experience measurable increases in key indicators of workplace performance.

For well-being.

People undergo significant positive transformations in overall well-being.

Real growth requires
a seismic shift —
and Coaching Culture
can help foster that.

We fully embrace the transformative power of coaching, as it fosters both personal and professional development. By enhancing skills and building a confident, adaptable workforce, coaching creates an environment of continuous learning and growth. It helps us build a collaborative landscape where leaders are empowered to reach their fullest potential. The success we see from coaches guiding leaders, including helping them embrace new concepts and navigate challenges with thoughtful action plans is enabling our continued growth as an organization.

Molly Kurth

SVP, Corporate HR, Learning and Talent Development — Compass Group

Interested in our full insights?

Download our report to learn more about:

  • The essential components that comprise Coaching Culture
  • Why coaching is so effective
  • How a robust Coaching Culture can help your organization prepare for the future
  • Where to start with Coaching Culture

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