BetterUp presents

The hidden variable: The impact
of trust on your AI strategy

Exclusive webinar Aug 10 10:30AM PT, 1:30PM ET

Trust in leadership predicts AI ROI better than adoption rates. Adam Grant explains why.

Adam grant headshot

Adam Grant

Organizational psychologist, author, and Chair of the BetterUp Center for Purpose & Performance

past attendees

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What you’ll take away

Beyond adoption

Why trust predicts AI performance better than adoption, and how to build it

Trust erosion risks

What erodes trust during disruption, and the manager moves that speed it up

The board case

How to convince a skeptical board that people and AI investment are one bet

Behaviors that work

Specific trust-building behaviors that actually move the needle at the team level


A conversation with
Adam Grant

Adam Grant, organizational psychologist and Chair of the BetterUp Center for Purpose and Performance, unpacks new BetterUp Labs research across 580,000 workers — research showing that trust in leadership, not technology, is the biggest predictor of whether an AI investment delivers.

Most boards still treat people investment and AI investment as competing bets. Adam explores the leadership choices that determine whether yours stalls or scales.

Monday, 10 August 2026